Property Ladder Anxiety For First-Time Buyers In The North East
08 Jan 2016

First time buyers in the North East are struggling with property ladder anxiety according to new statistics revealed today by leading housebuilder, Linden Homes.

A national study* surveying 2,000 first time buyers across the UK found that although the majority of respondents want to own their own home - or have a property of their own to rent out in the next year or two (51%) - 38 per cent stated they didn’t feel they would be able to afford it in the next five years.

Saving deposit to secure a new home was cited as the most common barrier to buying a new home (64%).

Meanwhile 29 per cent of respondents said they could not afford to move on their own and 28 per cent stated they did not think they would be able to afford monthly repayments or bills on their own. A further 22 per cent – more than one in five – said they did not understand the procedures of buying a property.

Kate Brooks, Head of Sales at Linden Homes North East, said: “Our teams are dealing with first time buyers every day and it’s a real shame that so many are struggling with the prospect of owning their own property, especially when so many clearly place a lot of importance on having a home they can call their own.”

The survey also revealed that would-be first-time buyers felt locked in rented accommodation and had, on average, been renting for 6.17 years. Over a quarter (28%) confirmed they have been in rented accommodation for 11 years or more.

The main reason cited for those wanting to escape the rental trap and own a property was a desire to set up their life for the family / future. Secondly, the first time buyers polled saw owning a property as a safe long-term investment, whilst the third most popular driver was fear of getting left behind by their friends, with 11 per cent of respondents saying many of their peers own their property and they didn’t want to get left behind.

When asked about saving for big life events and the priority placed on each, those surveyed stated that paying off debt was the most important item of focus, followed closely by buying a home. The third most important item was saving for was family, followed by a car, holiday and wedding.

Although most would-be first time buyers want to own a property, most of those surveyed felt they would be priced out of the market in the area in which they currently live, with 43 per cent saying they did not think they would be able to buy a home in the locality.

Kate Brooks continued: “So many people get property ladder anxiety; they look at local homes on the market and do the calculations themselves based on a 20 per cent deposit, without actually speaking to experts in the field. What they don’t always consider is the schemes available to help make that house purchase, a possibility.

“The advent of Help to Buy unlocks so much potential for this market to get onto the property ladder. We are often asked, ’what’s the catch?’ But put simply, it has never been a better time to buy a new build home.

“Buyers can save thousands of pounds off their dream home – both in costs at the outset and on monthly payments too. People are only allowed to buy what they can afford – so this isn’t something to be scared of.

“Buying a home can seem like a daunting process; but we aim to make it as easy as possible. We’d encourage those who are renting and curious about getting on the property ladder to come and meet our teams across to find out more about the schemes available and how we can make them work for them.”

The latest government figures** show Help to Buy has supported over 130,000 people to achieve their aspiration of buying their own home since it was launched with Linden Homes seeing 37 per cent of its customers benefitting from the scheme.

Those interested in Help to Buy can read more about the scheme here and use Linden Homes’ Help to Buy calculator to research what they could afford and which homes are available on the scheme in their area.

* Study conducted by OnePoll in February 2015 surveyed 2,000 first-time buyers across the UK.

** Statistics from (


Media can contact Paul Dobbie at Persuasion PR on 0191 461 1929 or 07967 197 224 for more information, images and interviews with Linden Homes.

References to “we”, “us” or “our” are to the part of the Vistry Group (including Linden Homes, Bovis Homes, Countryside Homes, Drew Smith or one of Vistry’s joint venture companies) from which you are intending to purchase a new home. References to "you” and “your” are to the prospective buyer or buyers of a new home from us.

All images are used for illustrative purposes only and are representative only. They may not be the same as the actual home you purchase and the specification may differ. Images may be of a slightly different model of home and may include optional upgrades and extras which involve additional cost. Individual features such as windows, brick, carpets, paint and other material colours may vary and also the specification of fittings may vary. Any furnishings and furniture are not included in any sale. Please check with our sales consultants for details of the exact specifications available at the development(s) for each type of home and the associated prices.