Donors from around the region have responded generously to Linden Homes’ appeal to collect hundreds of sports kits for disadvantaged young people in the UK and Africa.
The Housebuilder of the Year, which has its head office in Peterborough, has teamed up with charity Kits 4 Causes in its Kit Up, Kit Out summer campaign.
Around 50 shirts – and also shorts - were donated by individuals and local sports teams across Linden Homes’ developments across Cambridgeshire, Leicestershire, and Lincolnshire. In total 90 collection points were set up across the country.
Kits 4 Causes will now distribute the clothing to community groups in the UK, designed to help tackle social issues, such as reducing truancy through social inclusion. Others will be sent to countries in Africa to help with projects which use sport to bring communities in conflict together.
Linden Homes area sales and marketing manager Warren O’Callaghan said: “The response to our calls for help from local people has been fantastic. The community really embraced the campaign and I’d like to thank them all for taking the time to dig out their old sports kits for such a worthwhile cause.
“As a leading national business with local developments across Cambridgeshire, Leicestershire, and Lincolnshire we’re excited about helping such an inspirational organisation which shares the same philosophy of neighbourhood engagement that we are so passionate about ourselves.”
Linden Homes ran a prize draw for clothing donors taking part in the shirt amnesty to win a brand new sports shirt of their choice. Teams who donated have been entered into a national prize draw to win £1,000 towards new sporting equipment and the winners will be contacted directly.
|Linden Homes sales executive Hannah Balaam-Reed
at the St Michael’s Chase development in Longstanton
with some of the donated football shirts.
For further press information please contact Cetti Long at Media Matters on 01733 371363 or email email@example.com
28 August 2012
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