Housebuilder gives new residents an eco-friendly welcome
01 Jul 2022

A Reading-based housebuilder has made its welcome hampers more eco-friendly by filling them with a range of sustainably sourced goodies.

Vistry Group’s Thames Valley region wanted to go ‘greener’ with its free gift hamper to homebuyers after launching its Building Homes for Bees scheme to support the work of the Bumblebee Conservation Trust.

The company – which is made up of Linden Homes, Bovis Homes and Vistry Partnerships – turned to Carabella Gifts, a Romsey-based corporate gifting company, to put together a hamper which contains gifts such as a bottle of Prosecco (or tea, coffee and a bottle of presse as an non-alcoholic option), a jar of honey, a candle, hand soap, sticky toffee biscuits, sea salt chocolate caramel truffles and cheese biscuits.

Caaren Dodd, Managing Director of Carabella Gifts, said: “We were delighted when Vistry Thames Valley approached us to help them make their welcome hampers more eco-friendly. Their brief was that they wanted the items inside the hamper to have strong green credentials.

“We curated a hamper of British-made items that are produced in a way that is kind to the environment. The hand soap is infused with botanical extracts and is naturally derived, vegan and cruelty-free and can also be refilled in over 500 stores, the cheese biscuits are presented in a recyclable paper pouch and the packaging on the sea salt chocolate caramel truffles can be recycled and is partly made from recycled water bottles.”

Vistry Thames Valley also give homebuyers a packet of wildflower seeds to enable people to grow plants that will allow bees to pollinate and thrive.

Caaren said: “It is such a lovely gesture to give customers a packet of wildflower seeds along with the hamper to try to create a better environment for bumblebees and we were inspired by that. We wanted to include a jar of honey and chose one that is jarred and packed by hand, using re-cycled materials and untouched by additives or preservatives.

“We work with many British artisan producers that have the same ethos as us with regards to protecting the environment with sustainable manufacturing, ingredients and packaging and it’s good to know that Vistry Thames Valley shares our values.”

Alix Laflin, marketing manager for Vistry Thames Valley, said: “After we launched our Building Homes for Bees campaign we included a packet of wildflower seeds along with our welcome hampers but we thought it would be great to go one step further to make the hamper more eco-friendly as a whole.

“We called in the experts at Carabella Gifts and they helped us source a collection of wonderful new items that are sustainably sourced and produced. At Vistry our ethos is not only to build top-quality new homes and communities but also to help look after the environment as we do so.

“When someone buys a new home from us at Vistry Thames Valley, they get one of these gorgeous free hampers which is packed with tasty goodies with robust green credentials.”

Vistry Thames Valley, which is based in Reading, is building homes under the Linden Homes and Bovis Homes brands at locations across Berkshire, Oxfordshire, Surrey and Buckinghamshire.

For more information, visit lindenhomes.co.uk or bovishomes.co.uk.

CAPTIONS:

• The sustainably sourced items that go into the eco-friendly welcome hamper given by Vistry to buyers of Bovis Homes.

• A collection of the sustainably sourced items that feature in the eco-friendly welcome hamper given by Vistry to buyers of Linden Homes.


Housebuilder gives new residents an eco-friendly welcome

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