Baby Boomers Head Back To The City
09 Aug 2016

A new range of apartments in Earlsfield, SW18 may well be playing a part in a new property phenomenon: It’s been reported that the number of people over 65 moving into London rose by 8% between 2012 and 2015.

The Times, quoting a report by estate agents Countrywide, said the fact that more and more of the Baby Boomer generation are choosing to downsize in the capital means the traditional exodus of downsizers from cities to the coast or countryside, is slowing down.

As the bright lights of London draw an older demographic back into the city, it is developments like Linden Homes’ Waterside that are making it so attractive - and possible - to move there - thereby fueling the new trend.

Waterside ticks all the boxes: The two and three bedroom apartments are beautifully finished, with fully-fitted contemporary kitchens, bathrooms and generous private balconies or terraces. They are secure, low maintenance and energy efficient. The apartments centre around a lovely courtyard garden and are located next to King George’s Park on one side and the River Wandle on the other.

They boast a concierge service; a lift; underfloor heating; private underground car parking and/or a two year Zipcar membership. They offer the perfect lock up and leave home.

Earlsfield, with its village-like atmosphere, varied shops and boutiques and wide selection of restaurants and bars, offers a lively local centre. But, if it’s the even brighter lights of the Capital’s heart you’re after, the mainline Earlsfield station is just a few minutes’ walk from Waterside - so the West End is within easy reach.

Claire Gibbins is the Sales and Marketing Director for Linden Homes South East:

“We’ve certainly had a lot of interest from older buyers - many of whom moved out of London but are now wanting to come back because they miss the lifestyle. There is no doubt that ‘lateral living’ - with no stairs to worry about - in London is a real draw. But the apartments would be ideal for professionals and families too. Their location means the City is a very easy commute and the living space they offer is extremely spacious. We don’t just have apartments - we also have some beautiful townhouses too - so Waterside offers something for everyone.”

The Linden Homes Part Exchange scheme is available at Waterside. The scheme means that, if you have a property to sell, Linden Homes will become your guaranteed cash buyer. There is no chain and there are no estate agents’ fees to pay. The Part Exchange scheme frees you up to go ahead and buy your new Waterside apartment or townhouse.

For more information about Waterside - or to find out about the Linden Homes’ Part Exchange Scheme, please call 02087 129 246. If you prefer you can visit the sales and marketing suite in person - it is open every day from 10am until 5pm.


Media can contact Emma Cox or Kelly Ward on / or on 01962 893863 for more information, images and interviews with Linden Homes.

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