Privacy Notice – Linden Homes

This Privacy Policy is for Linden Homes, now part of Vistry Group PLC (which also contains the Bovis Homes and Drew Smith brand - see We take our legal responsibilities for your data very seriously.

Please note that we will only send new home information to you for Bovis Homes and for Drew Smith if relevant to a similar property enquiry you have made previously.

Your personal data will not be supplied to third parties outside the Vistry Group for the purpose of marketing and sales without your consent. You can also object to further direct marketing from us at any time.

For full details about the Personal Data we collect about you as a Linden Homes' potential customer or customer, what we may use this Personal Data for, who we may share it with and your data rights, please see the Linden Homes Privacy Policy and Vistry Group General Privacy Policy.

1. Who We Are

Linden Homes is the trading name for Linden Limited, which is part of the Vistry Group. Linden Limited is a controller of your Personal Data and is responsible for handling it in accordance with Data Protection Law. As explained in the Vistry Privacy Policy, other companies within the Vistry Group ('Vistry Group Entities') may also be controllers of your Personal Data instead of or as well as Linden i n certain situations. Linden will also establish separate legal entities for some of our housing developments, including joint venture vehicles or arrangements with third parties, who will process your Personal Data when you enquire about, or enter into a contract for sale for, a house at that development. A list of Vistry Group Entities is set out in the General Vistry Privacy Policy.

Linden has appointed a Data Protection Lead (“DPL”) to oversee our data protection policy and legal compliance. For any questions you have in relation to how Linden or Vistry Group Entities handle your personal data, please contact our DPL at the address set out in the Vistry Privacy Policy.

2. Legal Basis for Processing your Personal Data

Under Data Protection Law, whenever we process your Personal Data, we rely on one or more legal basis. These legal bases are described in the Vistry Privacy Policy.

3. How we collect Personal Data

We may collect Personal Data from you in the following ways:

We may collect your Personal Data from certain third parties including:

4. Cookies

Our website uses ‘cookies’. For detailed information about our cookies policy please visit

5. What Personal Data we collect

The type of Personal Data we may collect includes, but is not limited to:

When you reserve a property we may require further information about you including, but not limited to:

If you apply for a shared equity loan we may also collect and keep the Personal Data provided in your loan application, Reservation Agreement, loan agreement and Personal Data obtained from third parties, such as credit reference and fraud prevention agencies, to underwrite and manage your loan.

6. How we use your Personal Data

We may use the Personal Data about you as follows:

7. Sharing your Personal Data

Companies within the Vistry Group may share their technical or operational processes, procedures and systems, which means Personal Data may be accessible across Vistry Group Entities.

We may disclose your Personal Data to third parties in certain circumstances where we have a need to do so as specified in this Linden Privacy Policy or the Vistry Privacy Policy but we will not sell, rent or trade your Personal Data.

We may occasionally transfer your Personal Data outside the European Economic Area (‘EEA’) or United Kingdom to follow your instructions; comply with a legal duty; or in certain other situations, provided that we will adopt adequate safeguards to apply the same standards to protect your Personal Data that you would expect in accordance with Data Protection Law.

Where your Personal Data is accessed by third party providers who supply services to us and who process that data on our behalf, for example, IT vendors or data hosting suppliers, we will require them, under a written contract, to act only in accordance with our instructions and take appropriate security measures.

Within the purposes set out above we may share your Personal Data with the following third parties:

8. How we use your information to make automated decisions

We sometimes take automated decisions based on Personal Data we have. This helps us to make sure our decisions are quick, fair and efficient, based on what we know. These automated decisions can affect the products, services or features we may offer you now or in the future, or the price that we charge you for them. The key types of automated decision that Linden makes are as follows:

9. Protecting your information

We will seek to keep your Personal Data secure by taking appropriate technical and organisational measures against unauthorised or unlawful processing and against accidental loss, destruction or damage. If logging on to our website it is your responsibility to protect your log in details. You must treat these as confidential and must not share or disclose your log in details to any other party.

The duration for which we retain your Personal Data will differ, depending on the type of information, the reason why we collected it and what it may be needed for. Personal Data will be retained in accordance with criteria based on need and regulatory guidance. Key retention periods are:

It is important to ensure that the Personal Data we hold about you is accurate and up-to-date, and you should let us know if anything changes, for example if you move home or change your phone number or email address. You may be able to update some of the personal information we hold about you through your My Linden Homes account on our website.Alternatively, you should contact your usual point of contact at Linden or our DPL.

10. Changes to this Privacy Policy

Any changes we may make to this Privacy Policy in the future will be posted on this website. Please check back frequently to see if there are any updates or changes.

11. Enquiries and Exercising your Rights

You have certain legal rights under Data Protection Law. Please see the Vistry Privacy Policy for more information about these.

You can also view our general privacy policy. Please click here to download a PDF for more information.

All images are used for illustrative purposes only and are representative only. They may not be the same as the actual home you purchase and the specification may differ. Images may be of a slightly different model of home and may include optional upgrades and extras which involve additional cost. Individual features such as windows, brick, carpets, paint and other material colours may vary and also the specification of fittings may vary. Any furnishings and furniture are not included in any sale. Please check with our sales consultants for details of the exact specifications available at the development(s) for each type of home and the associated prices.