THE latest national new homes survey has revealed that more than nine out of 10 customers are happy to recommend their builder to a friend.
According to the National New Homes Survey, NHBC’s industry survey of homeowners, 91 per cent of respondents said they were satisfied or very satisfied with the overall quality of their home – and the same number would be happy to recommend a friend.
These figures show that developers continue to improve their customer satisfaction to the highest level since the survey began eight years ago.
The report reveals that both these results have increased by one percentage point on last year, which is welcome news for award-winning regional house builder, Linden Homes.
Steve Woomble, sales director, said: “This survey does show that the industry continues to achieve very high levels of customer satisfaction, despite the tough market and trading conditions.
“We pride ourselves on customer satisfaction and our own recommend a friend referrals within the North region exceeding with these national statistics.”
Linden Homes – which has its regional head office in Hessle - currently operates a successful incentive that rewards ‘ambassadors’ for recommending the company to new customers.
Independent research suggests that currently, 97 per cent of Linden Homes customers surveyed would be happy to recommend a friend.
Under the Refer A Friend scheme, the purchaser and the person recommending will each receive a £1,000 voucher as a thank you. And sometimes this can be as much as £5,000 during periods of special offers.
Among the many customers happy to recommend a friend is Grimsby first time buyer Alex Seddon. She said: “Without Linden’s help we would never have been able to move to such a wonderful home at a great location, particularly in the short space of time we did with Linden Homes.”
Linden Homes is currently building in North East Lincolnshire, East Riding and Yorkshire.
Source March 2013 - Home Builders Federation http://www.hbf.co.uk/policy-activities/customer-satisfaction-survey/2013-results/
|A typical Linden Homes street scene.|
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20 March 2013
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