Property Ladder Anxiety For First-Time Buyers In Gloucester
18 Jan 2016

First-time buyers in Gloucester are struggling with “property ladder anxiety” according to new statistics revealed today by leading housebuilder, Linden Homes.

A national study* surveying 2,000 first-time buyers across the UK found that although the majority of respondents want to own their own home or have a property of their own to rent out in the next year or two, 46 per cent stated they didn’t feel they would be able to afford it in the next five years.

Unsurprisingly, not having the all-important money saved for the deposit to secure a new home was cited as the most common barrier to buying a new home (62%).

Meanwhile 23 per cent of respondents said they could not afford to move on their own, and another 23 per cent stated they did not think they would be able to afford monthly repayments or bills on their own.

Sue Scholfield, sales and marketing director at Linden Homes Western, said: “Our teams are dealing with first-time buyers every day and it’s a real shame that so many are struggling with the prospect of owning their own property in Gloucester, especially when so many clearly place a lot of importance on having a home they can call their own.”

Often first-time buyers can find themselves locked in rented accommodation, as indicated by this survey in which respondents said on average they had been renting for 5.83 years. Interestingly, over a quarter (33%) confirmed they have been locked in rented accommodation for 11 years or more.

The main reason cited for those wanting to escape the rental trap and own a property is that they saw it as a safe long-term investment. Secondly was a desire to set up their life for the family / future, whilst the third most popular driver was fear of getting left behind their friends, with 15 per cent of respondents saying many of their peers own their property and they didn’t want to get left behind.

When asked about saving for big life events and the priority placed on each one, the pool of first-time buyers surveyed stated that paying off debt was the most important item of focus, followed closely by buying a home. The third most important item first-time buyers want to save for was family followed by a Holiday and wedding.

Although most first-time buyers want to own a property, most of those surveyed felt they would be priced out of the market they currently live in, with 38% saying they did not think they would be able to buy a home in the same area.

Sue continued: “So many people get property ladder anxiety; they look at local homes on the market and do the calculations themselves based on a 20 per cent deposit without actually speaking to experts in the field. What they don’t always consider is the schemes available to help make that house purchase, a possibility.

“The advent of Help to Buy unlocks so much potential for this market to get onto the property ladder. We are often asked, ’what’s the catch?’ But put simply, it has never been a better time to buy a new build home.

“Buyers can save thousands of pounds off their dream home – both in costs at the outset and on monthly payments too. People are only allowed to buy what they can afford – so this isn’t something to be scared of.”

In fact, the latest government figures** show Help to Buy has supported over 130,000 people to achieve their aspiration of buying their own home since it was launched with Linden Homes seeing 37 per cent of its customers benefitting from the scheme.

Sue explained: “Buying a home can seem like a daunting process; but we aim to make the procedure as easy as possible. We’d encourage those who are renting and curious about getting on the property ladder in Gloucester to come and meet our teams across the UK to hear more about the schemes available and how we can make them work for you.”

Sites currently open and available with Help to Buy include:

  • Greyfriars Quarter, Gloucester (01452 401 673)
  • Regents Place, Quedgeley (01452 404 596)
  • Cleeve View, Bishop’s Cleeve (01242 850 292)

Those interested in Help to Buy can read more about the scheme here and use Linden Homes’ Help to Buy calculator to research what they could afford and which homes are available on the scheme in their area.

* Study conducted by OnePoll in February 2015 surveyed 2,000 first-time buyers across the UK.

** Statistics from (


Media can contact Kelly Ward or Chantel Richman at Remarkable Group on 01962 893893 for more information, images and interviews with Linden Homes.

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